Designing your learning solutions

I partner with facilitators (internal or external) to design sessions they deliver.

From induction to leadership development programmes, team development to change initiatives, I specialise in the instructional design of engaging and interactive events.

I work with busy facilitators looking for support to shape their client’s learning and development solutions and I create robust materials that strengthen their delivery.

I also love to coach others in best practice instructional design principles, and facilitate workshops that support internal L&D teams with their design work.


There are typically three phases to event design:
Energising and inspirational events

Working in partnership

Your design partner

Many of my clients are brilliant facilitators. I support them by partnering to understand their client’s context and helping scope the solution. From this I create robust facilitator materials, which frees them up to do what they often love best – delivering!

Your outsource partner

An effective way of enabling busy L&D teams to focus on delivery. I design your bespoke events, use your branding and you own the IP.

Your team’s coach

A highly effective way to deliver a business project whilst upskilling your team. I work with your in-house L&D team and coach them as we design a live project together.

It often works well to compliment this with a ‘Best Practice In Training Design’ workshop.

The 4MAT instructional design model
Quality event design that gives you more time to focus on delivery

I’m passionate about designing interactive, relevant and fun events that are bespoke to you and your organisation.

Examples of Event Design

  • Leadership and management development
  • Induction programmes
  • Change programmes
  • Team development
  • Train the trainer
  • Insights Discovery and Lumina Spark workshops
  • Personal development e.g. presentation & communication skills, resilience, time management

Tell me and I forget, teach me and I may remember, involve me and I will learn.

Benjamin Franklin

Partner with Sam

Thanks so much for everything you’ve done to design the session as such short notice; you absolutely got the brief and produced exactly what we need. And thank you for making the process so easy, the team are feeling confident and looking forward to delivering the session now!”     Sharyn Clarkson-Kent, L&D Manager

“We often talk about the power of surrounding yourself with people who enrich and inspire you…well Sam does exactly that for us (and me personally)!!! An inspirational designer and coach. Creating game changing programmes for our clients and dealing with last minute changes in a warm, determined and unflappable manner. Thank you for everything you do.”     Gabi Wheeler, Owner & Director, Shine Inside Out

Work with me
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